Pioneering the Future, Venture Investments in Video Format
Catalyst Investors' club
Venture capital | Startups |investments
Project industries: Venture capital and investments, startups
Project rolls: brand identity, designer
Brief: brand strategy, logo, visual identity, brand book.
Logo sketch
Design: The letters "C" and "I" form the name C.I.C (acronym of Catalyst Investors' Club), resembling an old key and symbolizing both a connection to the past and an exclusive members club.
Logo chosen
The company ultimately desired a version that closely resembled their mother brand to establish a clear connection between them and build trust among investors.
Typeface
A a
MONTSERRAT
MULI
A a
Color Palette
HEX #142B4E
HEX #0757D3
HEX #3A87FF
HEX #111213
Gradient background made out of these 2 primary colors
HEX #F9C126
HEX #FFD544
HEX #19F08B
ICONS
C.I.C
C.I.C, an exclusive investment platform, strives to become a premier video platform for tech startups and accredited investors, bridging traditional and digital investing. We developed a visual identity language for C.I.C, characterized by a rich color palette that blends deep tones with vibrant highlights, exuding sophistication and allure.
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