From farm to table, we deliver sustainable, premium organics.
Materra products - Açaí puree premium
B2C | Retail | International
Project industries: organic foods
Project rolls: Designer, art director
Brief: Package design
Challenge
Materra Products, a subsidiary of a leading food trading conglomerate, is strategically integrated into the food supply chain.
They aimed to develop a premium product series, starting with the Açaí Puree line, while also establishing a visual language that could be extended to future offerings. Their vision was to create a classy, exclusive, and refined look that would stand out from the typical food pouch packaging.
To achieve this, I found inspiration in designs associated with sophisticated and refined aesthetics, adopting a minimalist approach that created a distinctly high-end appearance.
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