888poker Live
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888poker live - sustained event branding
Live events| Entertainment | B2C
Project industries: Gaming and global betting
Project rolls: Designer
Brief: Logo, trophy, cards design
Logo
Cards
Challenge
Logo
888poker Live, a subsidiary brand of 888poker.com dedicated to organizing live events and tournaments, required its own distinctive logo.
The logo I designed incorporates the "888poker" element directly from the parent brand's logo, ensuring consistency across the brand identity. Drawing inspiration from the vibrant lights of Las Vegas and the allure of movie signs, the logo showcases a circle-based design that encapsulates the dynamic energy and excitement of live events. Its versatility allows for customization with different city or casino names, further enhancing its adaptability.
Trophy
888poker Live tournaments required a trophy design. Drawing inspiration from the Olympic Games, I incorporated the brand's key elements of the number 8 and two circles. The design not only reflects the iconic circles of 888 but also evokes the symbol of the Olympic rings and the stage element, reminiscent of where Olympic champions stand to receive their prizes, symbolizing the exceptional achievement of winning an 888poker Live tournament.
Cards
the task was to design a branded deck of cards for 888poker Live tournaments. To evoke excitement and entertainment, I introduced vibrant neon swooshes of light in red and blue, while still maintaining the traditional colors of a card deck. Against a sleek black background, these elements create a visually striking and dramatic presence.
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